Determining the Importance of Environmental Concerns, Social Plans for Green Marketing and Green Buying Behavior in the Public libraries of Isfahan

Document Type : Research Article

Authors

• Omid Milanifard ¹
• Mohsen Kahani ²

¹ Iranian Research Institute for Information Science and Technology

² Ferdowsi University of Mashhad

10.22067/riis.v0i0.66255

Abstract

INTRUDUCTION: Many environmental crises have their roots in cultural problems. Libraries have been regarded as cultural and social organizations and they should concern more than any other organization with the environmental issues and play a significant role in improving the attitudes and behavior of the community by providing useful information and various services.

METHODOLOGY: This survey was a descriptive study with a practical purpose. The data gathering tool was a researcher-made questionnaire that its validity and reliability (Cronbach's alpha = 0.92) were confirmed. The statistical population consisted of 22 librarians working in the public libraries of Isfahan city, Iran. Due to their limited numbers, the census sampling method was used to determine the respondents.

FINDINGS: The findings showed that the importance of environmental issues from viewpoints of librarians (mean rate of 4.47), the libraries' attention to social plans for green marketing (mean rate of 4.28), and the libraries' willingness to buy green goods and services (mean rate of 4.42) are in the very high level.

CONCLUSIONS: Many environmental crises are rooted in cultural issues, and since public libraries are cultural and influential organizations, activity in such an organization is constantly evolving to meet the information needs and making librarians more culturally familiar and more informed in the course of events that are taking place in the world. So they will try to increase the awareness of others about environmental issues. Thus, they can help users buy green goods and, ultimately, make sustainable development.

Keywords

• Public library
• Green marketing
• Green buying behavior
• Environmental concern
• Sustainable development
• Isfahan

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