Determining the Tagging Behavior of Public Library Members of Kermanshah in Social Networks: a Qualitative Content Analysis

Document Type : Research Article

Authors

• Shiva Yari
• Maryam Nakhoda

University of Tehran

10.22067/riis.v0i0.71473

Abstract

Introduction: Specialists and researchers need to recognize the tagging behavior of users to improve their systems, design new systems, and create useful interfaces. So far, Iranians' tagging behavior has not been investigated, while these users have a lot of activity in social media, especially social networks regarding tagging; therefore, this study aims to identify the tagging behavior of members of public libraries of Kermanshah, Iran on Instagram social network.
Methodology: This research has been done in a qualitative cognitive approach and the method is the content analysis. Data was gathered with a deep interview technique. Participants were members of public libraries of Kermanshah in autumn 2017. Sampling was done in a purposeful method and continued up to data saturation. Data gathering was done at the same time with data gathering.
Findings: The analysis of interviewing data caused the formation of 84 concepts that were categorized into 25 sub-categories and finally classified into 7 main categories, including tagging incentives, decision making, tagging strategies, type of tags, structuring, measurement and difficulties of tagging, all indicating the different aspects of tagging behavior of the library members.
Conclusion: The results of the research indicate that the individual enters the process of decision-making by looking for his/her motives, then comes on with strategies and determines a number of tags and adds a structure to it according to the social network. Then, the accuracy of the writing item and its structure and the effectiveness and efficiency of the tags will be assessed and take a corrective action a few days after the dissemination of the item, if necessary. In each of these stages, a person faces difficulties that may be due to network constraints or requirements, or the individual him/herself faces challenges and problems based on his/her own goals and motives, and his/her level of skill and experience in tagging, or because of the diversity in vocabulary in terms of semantics and the like, faces problems and difficulties. These 7 aspects of tagging behavior are not entirely independent of one another, even with an overlap in parts.

Keywords

• tagging behavior
• Social networks
• members of public libraries
• Kermanshah

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Recognition of tagging behavior of Public Library Members of Kermanshah in Social Networks: Qualitative Content Analysis

Shiva Yari: Ph.D. student in information science and knowledge (information retrieval), University of Tehran, Iran and expert in budget and revenue resources in Kermanshah Public Libraries; [e-mail]

Maryam Nakhoda: Assistant Professor, Faculty of Management, University of Tehran, Tehran, Iran; [e-mail] (Corresponding author)